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Web Survey Bibliography

Title Looking Beyond Quality Differences: How Do Consumer Buying Patterns Differ by Sample Source?
Year 2010
Access date 12.01.2012
Abstract

Dramatic increases in online panel usage have continued to spur scrutiny of resultant data quality, and industries that rely on this type of data must continue to test whether the findings are valid. This research intends to shed light on whether measures of consumer behavior and other marketing-related variables differ based upon sample source, and if they do, the extent to which the differences materially affect the quality of information produced.

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Conference Homepage (abstract)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2010 (251)

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